9 Yards Innovation

9 yards innovation

is a boutique consulting firm based in Asia

We help companies place people
at the heart of innovation

WHY CHOOSE US

We bring in-depth expertise in human-centred innovation, behavioural analysis, business transformation, and human resource practices to turn your projects into a success.

Digital
innovation

The majority of digital transformation projects fail because companies put too much emphasis on technology. We help clients look beyond technology and put customers at the heart of the transformation.

HR
innovation

New ideas, methods and technologies are needed to meet the constantly changing business and employee needs. We help clients reinvent HR practices to enable transformation and, for HR, to lead by example.

WHAT WE DO

Innovation Strategy

We equip leaders to establish an innovation system that creates value for customers and the business

Leadership Development

We empower leadership teams to navigate change, shape culture and manage paradoxes

Ethnographic Research

We utilise observation and interviewing techniques to deepen empathy for users, challenge hypothesis and design new experiences

Candidate Experience Design

We create amazing candidate journeys and assessment centres that benefit your employer brand

Employee Experience Design

We enhance employee experiences to improve satisfaction, productivity and turnover

Customer Experience Capability Building

We build customer-centric and agile teams that increase customer satisfaction and loyalty

HOW WE SUCCEED

Our projects have the following principles in common:

We customize all of our projects, linked to your company culture and objectives

We co-create solutions and build capabilities to achieve sustainable results

We continuously improve deliverables. Together, we experiment, learn and adapt

WHO WE WORK WITH

WHERE WE'VE WORKED

We travel the world with an open-mind, a sturdy carry-on and a passion for what we do!

What others say

We’ve engaged 9 yards to redesign the way the bank recruits, hires and assesses talent. The folks at 9 yards are incredibly dedicated, creative and capable. They bring joy to every project! Very customer oriented, able to manoeuvre in a new business environment quickly and always looking for quality improvement.

DBS Innovation Group
Joan Cheong / Partnership & Culture

Sitting in the living room of an interviewee, witnessing first-hand the research process in action really brought home the essence of what we wanted to achieve with our offering. People want to be heard and tell their story and 9 yards gave them a way to do just that. Having those stories to share with my stakeholders made our application concept come alive.

AIA Edge
Bob Crozier / Associate Director

9 yards brings a fresh perspective to strategic planning. With their individual strengths and unique methodology, the product is not only richer but also grounded in context and lived experience.

StarPals
Dr Chong Poh Heng / Medical Director

9 yards innovation has so much expertise in the domain of innovation and a can-do attitude. They were always ready to assist in an activity regardless of the scope.

INSEAD & SMU
Shantanu Bhattacharya / Professor

9 yards stands for professionalism.
They helped us tease out insights
we didn’t discover for ourselves.

Startupbootcamp Asia
Steven Tong / Managing Director

WHAT WE ARE UP TO